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Defining a Non-Cola Strategy at Coca-Cola
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A 13 page paper examining considerations that the Coca-Cola Company needs to make in establishing and implementing strategy for a 100 percent juice product, using Porter's generic strategy and Abell's Business Definition Framework. The company will: (1) focus on the needs of its several customer groups and (2) promote the absence of anything but 100 percent juice and carbon dioxide in the new product. Addressing the true needs of its several customer groups and offering a product it legitimately promote as being healthy should prove to be a winning strategy for Coke's carbonated juice product. Bibliography lists 7 sources.
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Pages:
13
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Filename:CC6_KScokeStratNonCarD.rtf |
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Paper Title:
Defining a Non-Cola Strategy at Coca-Cola
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