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Dell Computer Corporation Marketing
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A 10 page paper that investigates Dell's marketing efforts. Following a brief introduction to the company, including market share data, the writer discusses Dell's success using the Internet as their "store." The marketing mix is then discussed using a modification of the 4Ps called the 4Cs. Bibliography lists 14 sources.
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Pages:
10
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Filename:MM12_PGdellmk.rtf |
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Paper Title:
Dell Computer Corporation Marketing
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