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Determining Strategy
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This 7 page paper looks at a firm, British Airways, and uses it as an example to look how strategy can be developed by looking at the strengths and weaknesses and the considering the broader environment with the opportunities and threats. The paper suggests strategies and then justifies then based on the initial SWOT analysis. The bibliography cites 5 sources.
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Pages:
7
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Filename:TS14_TEstratba.rtf |
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Paper Title:
Determining Strategy
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