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Developing a New Marketing Strategy for Guess? Inc.
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This 3 page paper develops a new marketing strategy for the fashionable clothes retailer Guess? Inc.. The paper starts by defining the market and the developing a campaign that will appeal to this market and then conducts a SWOT analysis on the plan. The bibliography cites 3 sources.
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Pages:
3
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Filename:TS14_TEguess1.rtf |
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Paper Title:
Developing a New Marketing Strategy for Guess? Inc.
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