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Diet Pepsi; Marketing 1995 - 2005
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Marketing and branding for any single brand will change over time as a result of different market and environmental influences. This 8 page paper examines the way in which the marketing for Diet Pepsi has change over the decade between 1995 – 2005, bring the brand up to date and changing the image to fit in with a changed marketplace. The bibliography cites 10 sources.
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Pages:
8
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Filename:TS14_TEdietpep.rtf |
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Paper Title:
Diet Pepsi; Marketing 1995 - 2005
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