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Differences in Consumer and Business Marketing and Sales
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This 14 page paper considers how marketing to consumer and business markets have commonalities and differences. Understanding the different target markets can aid in the allocation of marketing resources and the design of marketing campaigns. The paper includes consideration of the different segmentation methods, the purchase decision-making processes, buying stage models and practical differences that need to be understood by a marketer such as transaction based models and relationship building. The bibliography cites 16 sources.
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Pages:
14
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Filename:TS14_TEbusmark.rtf |
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Paper Title:
Differences in Consumer and Business Marketing and Sales
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