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Direct Marketing using Electronic Mediums
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This 13 page considers the following quote “…the power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills”. The paper looks at the role of direct marketing and how it is undertaken through electronic mediums such as the internet and how it has adapted and changed marketing. The bibliography cites 15 sources.
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Pages:
13
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Filename:TS14_TEinternetmark.rtf |
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Paper Title:
Direct Marketing using Electronic Mediums
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