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Distinguishing Between Advertising and Promotion
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A 4 page paper discussing advertising and promotion, how they are similar and how they are different. One of the "four Ps" of marketing – the marketing mix – is that of promotion, of which advertising is a part. Promotion includes advertising, but the marketer may not have as much direct control over promotion as over advertising. One view is that advertising is the longer term prospect, that active promotion as a discrete activity is a more short term affair. Both contribute to the same overall goal but take different approaches. Bibliography lists 5 sources.
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Pages:
4
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Filename:CC6_KSadvPromo.rtf |
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Paper Title:
Distinguishing Between Advertising and Promotion
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