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Diversity at Sonic Corporation
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A 10 page paper discussing Sonic’s brand of fast-food operations, particularly as they relate to diversity. The company makes no overt diversity statements, but its management practices reveal that it is fully comfortable with the matter. Its president is a woman; its director of marketing is a woman whose first job with the company was that of switchboard operator. It recently has expanded into Mexico on a franchise basis, and local stores reflect the racial mix of the immediately surrounding area. Sonic has high and stringent financial requirements for new franchisees, however, and the paper recommends that it add an “information clearinghouse” assisting individuals in locating and securing financing assistance. Bibliography lists 10 sources.
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Pages:
10
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Filename:CC6_KSmgmtSonicDiv.rtf |
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Paper Title:
Diversity at Sonic Corporation
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