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Dow Chemical's Approach to Environmental Cleaners
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A 3 page paper using Dow Chemical as a benchmark example for InterClean, a supplier of industrial cleaning products. InterClean seeks to develop total packages based on the needs of existing customers, rather than selling them individual items on a piecemeal basis. Dow's approach to developing a workable substitute for a chlorine-based solvent banned from use resulted in Dow using customers to help it design products that work for them. By the time the total ban went into effect, all of the largest customers for the substitute were loyal Dow customers. Bibliography lists 2 sources.
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Pages:
3
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Filename:CC6_KSenvClnrsDow.rtf |
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Paper Title:
Dow Chemical's Approach to Environmental Cleaners
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