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E-commerce and Consumers
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This 21 page paper considers e-commerce and the consumers. Undertaken as a comprehensive literature review. The paper includes an examination of the current status of e-commerce, including statistics and figures in the use of the internet, the growth of e-commerce and the users of the internet. Other issues discussed include the marketing mix, the decision making process, security and advantages and disadvantages for consumers making purchases on the internet. The bibliography cites 25 sources.
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Pages:
21
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Filename:TS14_TEecomby.rtf |
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Paper Title:
E-commerce and Consumers
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