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Effective Uses of Public Relations
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A 7 page paper discussing three organizations’ approach to public relations. Public relations is more than only going directly to print or broadcast messages directly promoting the organization. That approach can be part of the total effort, but fuller and more lasting results appear to originate at that point where the “rubber meets the road.” Roche Diagnostics and Taylor-Morley Inc. appear to have learned this lesson; the Tennessee Valley Authority is in the process of discovering it. Bibliography lists 7 sources.
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Pages:
7
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Filename:CC6_KSmgmtPR.rtf |
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Paper Title:
Effective Uses of Public Relations
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