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Effects of Price Elasticity and the 4 Ps
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A 4 page memo to the president of a regional chain of convenience stores, explaining the influence of price elasticity; the price component of the “4 Ps” of marketing; and a discussion of fixed and variable costs. The memo explains the store’s experience of decreased revenues after increasing prices, and demonstrates how lower prices can reduce operating costs and increase profitability. Bibliography lists 3 sources.
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Pages:
4
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Filename:CC6_KSmgmtPriceElas.rtf |
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Paper Title:
Effects of Price Elasticity and the 4 Ps
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