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Enhancing the Image of Errant Professional Sports Figures
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A 10 page
paper discussing workable approaches to professional sports teams' crisis management. The
paper uses Panthers' Rae Carruth and the Baltimore Ravens' Ray Lewis as examples. Carruth was
convicted of murder and sentenced to life in prison. Ray Lewis was implicated in a murder but
was acquitted. Both had the potential to damage the teams' image in their home cities, but it
appears that has not happened. Lewis even followed his summer acquittal with a season that
gained him the titles of league Defensive Player of the Year and the Super Bowl's MVP. The
Ravens were fortunate in not requiring concerted crisis management. Bibliography lists 13
sources.
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Pages:
10
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Filename:CC6_KSsportsPR.wps |
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Paper Title:
Enhancing the Image of Errant Professional Sports Figures
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