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Enterprise Rent - A - Car ; A Case Study
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This 10 page paper looks at Enterprise Rent-A-Car and issues that impact on the company. The paper answers five questions that look at different marketing factors, such as how different car rental customers may choose which company to use, how and why segmenting the market is important and the ways in which the company can attract both gradate recruits as well as more customers. The bibliography cites 4 sources.
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Pages:
10
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Filename:TS14_TEentprs.rtf |
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Paper Title:
Enterprise Rent - A - Car ; A Case Study
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