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Environmental Analysis at Clinique
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A 6 page paper discussing one of the cosmetic industry's
longest-lived and most respected names. It serves women (and a growing number of men) with
formulations that make specific promises. As an upper-end product, customers expect it to live
up to its promises and perform as described. Clinique's clientele have little patience with obvious
marketing ploys, and that approach to marketing does not align with Clinique's purpose or goals.
The company has developed a new winter-oriented cosmetic product it wants to market in the US
and Canada, and the purpose here is to conduct an environmental analysis prior to product launch.
Bibliography lists 7 sources.
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Pages:
6
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Filename:CC6_KSclinique.wps |
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Paper Title:
Environmental Analysis at Clinique
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