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Event Management;' The Live Aid Concert
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This 15 page paper looks at event management. The management of the original Live Aid concert is examined using Shone and Parry (2004) event planning model, the event is then considered using a SWOT analysis examining the strengths, weaknesses, opportunities and threats as well as a PEST analysis which looks at the external influences, including political, economic, social and technological influences. The bibliography cites 10 sources.
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Pages:
15
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Filename:TS14_TEliveaid.rtf |
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Paper Title:
Event Management;' The Live Aid Concert
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