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External Environmental Factors: How Political, Economic And Technological Factors Affect Both Global And Domestic Marketing Decisions
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6 pages in length. In times past, customer-focused satisfaction was all a company could uphold in order to propel its specific marketing strategies in what was an entirely consumer-driven industry. Over the past thirty years, however, this myopic tactic has given way to a much broader understanding of competitive factors, government policy and the universal political, economic and technological components that ultimately produce market change. This overhauled structure – known as strategic marketing - has been responsible for transitioning the entire approach to domestic and global marketing. Bibliography lists 5 sources.
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Pages:
6
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Filename:LM1_TLCMarkExFc.rtf |
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Paper Title:
External Environmental Factors: How Political, Economic And Technological Factors Affect Both Global And Domestic Marketing Decisions
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