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Fictitious Case In Sales Management / Hiring & Assimilating Women
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In this 8 page case analysis of a fictitious company, the writer describes the problem faced by an older manager who has not found the same success in assimilating women as he had always found with men. The same motivations and invitations to social affairs that improved rapport with male salespeople only damaged relations with women. The writer presents possible solutions to this sales manager's common problem and evaluates each one- -deciding that the company will need to hire women trainers with experience in their field to help restructure company efforts and to make the new generation of saleswomen happy with their job. Short & long term implications of the proposed plan are discussed. Bibliography lists 4 sources.
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Pages:
8
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Filename:RT13_Salecas2.wps |
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Paper Title:
Fictitious Case In Sales Management / Hiring & Assimilating Women
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