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Finding a New Product and Marketing it
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This 21 page report style paper looks at the company DaimlerChrysler and looks at a way in which the company may seek to improve their current position by introducing a new product line; a motorbike. The report looks at the current market conditions and competitors as well as their own potions, and after this a marketing strategy is developed to launch and market the product. The campaign looks at the 4 P's and also includes sample cash flow forecasts and 4 graphs. The bibliography cites 10 sources.
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Pages:
21
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Filename:TS14_TEmotbik.wps |
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Paper Title:
Finding a New Product and Marketing it
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