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Food Product Development
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A 5 page paper discussing whether product
development in food companies needs to be different than in other industries. Studies indicate
that most product development should be targeted toward the development of totally new
products, but changes in consumer lifestyle also need to be considered. This suggests that
product development needs to be an ongoing affair, at least from the standpoint of staying in
touch with those ultimately purchasing the product. Food companies do indeed need to take
approaches that differ from those of other industries, and they must ensure that they offer
products relevant not only to consumer tastes, but also to the way consumers' lives continue to
change. Bibliography lists 7 sources.
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Pages:
5
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Filename:CC6_KSfoodPrDev.wps |
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Paper Title:
Food Product Development
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