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Ford Motor Company in Spain
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A 6 page paper discussing strategy and
possibilities for Ford in Spain after the government complains that the company has not
kept pre-construction promises. The facility opened before the world oil crisis in 1973-74,
when much of the American car-buying public discovered the high quality and lower cost
of Japanese imports. The entire worldwide auto industry has undergone wrenching
changes in the ensuing years, and one result of some of those changes is that Ford now
employs fewer workers to accomplish the same tasks as before. The paper provides an
introduction, the facts of the case, strategy for current negotiation and a contingency plan.
Based on Harvard Case 9-380-091. Bibliography lists 1 source.
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Pages:
6
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Filename:CC6_KSFordSpain.wps |
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Paper Title:
Ford Motor Company in Spain
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