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From Competitive Advantage To Corporate Strategy - Review
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This 8 page paper reviews the entitle essay by Michael Porter, published in 1987. The greater portion of the paper provides a synopsis of the highlights of Porter's ideas. Porter's essay focuses on corporate strategy for diversified companies and includes the three essential tests executives need to consider before deciding to acquire a company or to begin a new company. Porter explains why so many companies failed in the 1980s. The next section is this writer's analysis of the article followed by a conclusion. Bibliography lists 3 sources.
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Pages:
8
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Filename:MM12_PGprcm.rtf |
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Paper Title:
From Competitive Advantage To Corporate Strategy - Review
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