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General Electric Profitability Case
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A 3 page paper that is based on the case study of GE in Anthony and Govindarajan's book, Management Control Systems, 10th ed. The paper discusses GE's concept of profitability as it was explained in the 1950s and 1960s. The second part discusses if factors not included in the profitability description could be measured and included in the overall plan. Bibliography lists 3 sources.
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Pages:
3
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Filename:MM12_PGgepr50.rtf |
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Paper Title:
General Electric Profitability Case
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