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Gillette's Mach3
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A 15 page paper discussing Gillette's development and launch of the
Mach 3 razor and blades. Gillette expects to sell 1.2 billion Mach 3 units each year, annually
recouping its $1 billion development and marketing expense in bringing the product to market.
This paper examines the questions surrounding decision making involved in the launch of the
product, including where and when to release the product line to various markets. Includes a
SWOT analysis. Bibliography lists 13 sources.
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Pages:
15
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Filename:CC6_KSGilletteMach3.wps |
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Paper Title:
Gillette's Mach3
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