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Globalization and Bicycles
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A 16 page paper using the example of Giant Manufacturing Company to illustrate some of the considerations that need to be made before entering a new market. International marketers must be sensitive to the local markets that they wish to enter. There have been faux pas in varying degrees over the years, and most marketers have come to understand that they must understand idiomatic language as well as they think they do. Some, however, continue to miss the point when entering a new international market. They may miss a critical cultural value, or they may fail to properly read the market segments they wish to target. The international marketing issue here is that, while international marketing has become more precise over the years, there still is ample opportunity for misstep. What international marketers can learn from the information presented here is that there are myriad considerations to weigh in making the decision to enter a new market. Bibliography lists 10 sources.
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Pages:
16
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Filename:CC6_KSintlBikes.rtf |
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Paper Title:
Globalization and Bicycles
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