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Globalization and Localization
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This 4 page paper looks at the way globalization and localization is taking place at the same time. Using India as an example, the paper considers the general concepts and then uses the fast food industry in order to demonstrate the way both phenomenons are seen to existing within the same organizations. The bibliography cites 8 sources.
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Pages:
4
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Filename:TS14_TEgloloc.rtf |
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Paper Title:
Globalization and Localization
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