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Harley-Davidson's Strategy
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A 6 page paper. This essay identifies Harley's core competencies and discusses the strategies Harley-Davidson has used to regain and improve their competitive advantage. One of the competencies of this company is the ability to develop passionately loyal customers. Strategies have included moving to single-source suppliers, using technology and introducing new bikes. For the last twenty years, the company has been remarkably responsive to customer desires. Examples are used to demonstrate their competencies and their strategies to maintain a competitive advantage. Bibliography lists 9 sources.
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Pages:
6
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Filename:MM12_PGharley.rtf |
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Paper Title:
Harley-Davidson's Strategy
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