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Harvard Case Study: Lenor Refill Package
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A 12 page paper discussing a Harvard Case supplied by the student. Proctor & Gamble have a fabric softener called Lenor in Europe (it is the equivalent of Downy in the U.S.). Sales have declined due to consumers' concerns for the environment, including land fill waste. The writer discusses the issues being faced by P & G and the options to increase sales again. There are three alternatives given in terms of the product and then two alternatives in terms of packaging. These are discussed along with specific questions regarding the case. 1 illustration included. Bibliography lists 3 sources.
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Pages:
12
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Filename:MM12_PGlenor.rtf |
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Paper Title:
Harvard Case Study: Lenor Refill Package
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