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How Has Services Marketing Shaped The Concept Of Marketing For Organizations
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This 11 page paper looks at the way in which the marketing of services has impacted on marketing as a whole and how organization use the lessons and models created and enhanced by marketing of services or intangible goods for the marketing of other goods. The bibliography cites 10 sources.
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Pages:
11
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Filename:TS14_TEmarkserv.rtf |
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Paper Title:
How Has Services Marketing Shaped The Concept Of Marketing For Organizations
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