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How Marketers can use Porters Five Forces Model
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This 3 page paper considers how Porters Five Forces model can be of great benefit to marketers and how the application of Whittington’s different schools of thinking; classical, evolutionary, processual and systemic may impact on the way marketing is developed. An example is used to demonstrate the dangers of not using models such as Porters Five Forces when formulating marketing strategy. The bibliography cites 1 source.
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Pages:
3
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Filename:TS14_TEp5force.rtf |
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Paper Title:
How Marketers can use Porters Five Forces Model
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