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How Marketing Communications Build Strong Brands
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This 19 page paper examines the importance of communication in building and maintaining brands. The paper begins by examining different forms of communication and the issue of encoding and decoding, the need to identify the target market and the value of segmenting that market. The approaches are then applied to marketing in the consumer environment and then the business environment. The bibliography cites 9 sources.
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Pages:
19
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Filename:TS14_TEcombrnd.rtf |
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Paper Title:
How Marketing Communications Build Strong Brands
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