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IKEA -- The Swedish Furniture Company with Very Different Ideas
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This 8 page
report discusses the Swedish furniture chain IKEA. With the slogan “affordable solutions
for better living,” IKEA appeals to people who understand that functionality has its own
form of beauty and style. The company also explains “ours is not a flashy crusade” in its
“Unboring Manifesto” in which it makes it clear that they understand that people “who
really needed a more beautiful home weren’t able to afford it.” The end result has been a
success story in which one company is able to transcend national boundaries in order to
successfully appeal to a far greater number of consumers. Bibliography lists 4 sources.
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Pages:
8
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Filename:D0_BWikea.rtf |
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Paper Title:
IKEA -- The Swedish Furniture Company with Very Different Ideas
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