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Implementing a Non-Cola Strategy at Coca-Cola
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A 3 page paper recommending that Coke develop and market sparkling juices. Consumers around the world have been clear that they prefer juices over colas; Coke is strongly attached to carbonation. The suggested solution is that Coke add light carbonation to 100% juice drinks to revitalize sales while still providing customers with the fruit juices they favor. Bibliography lists 4 sources.
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Pages:
3
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Filename:CC6_KScokeStratNon-Car.rtf |
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Paper Title:
Implementing a Non-Cola Strategy at Coca-Cola
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