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Increasing Gap’s Market Share
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A 5 page paper discussing the decline that Gap, Old Navy and Banana Republic have been experiencing in recent years, for the purpose of analyzing the problems that exist and arriving at possible solutions. Gap appears to have lost its relevance both to teens and their parents, its two primary target market segments. The paper recommends that Gap seek customers’ advice while also working to discover any underlying organizational problems in its design process. Bibliography lists 5 sources.
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Pages:
5
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Filename:CC6_KSmktgGap.rtf |
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Paper Title:
Increasing Gap’s Market Share
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