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Integration of Elements for Effective Marketing Communication
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10
pages in length. Just about everyone agrees that integrated
marketing communications is a good thing. It tends to be
intuitive that each piece of the marketing mix should work in
unison, leveraging the other pieces' strengths and presenting a
consistent set of benefits and images to the customer. A fully
integrated program makes the best use of advertising, public
relations, database marketing, direct response, sales promotion,
as well as other communications vehicles. Bibliography lists 22
sources.
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Pages:
10
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Filename:D0_JGAefmkc.wps |
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Paper Title:
Integration of Elements for Effective Marketing Communication
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