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International Expansion Brand Strategies
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This 4 page paper uses Nike as an example to examine the strategy that may be used by a company expanding and operating in international market. The paper outlines the two main choices of standardisation or customisation and then looks at Nike’s own stratagem and how it may be classified, giving examples of the strategy in action. The final part of the paper looks at how the strategy can be seen though the use of the 7 P’s. The bibliography cites 6 sources.
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Pages:
4
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Filename:TS14_TEnikebr.rtf |
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Paper Title:
International Expansion Brand Strategies
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