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International Marketing; The Dominance of US Brands and a Marketing Plan
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This 12 page paper is written in two parts. The first, and largest part of the paper discusses a statement that argues the most successful global brands come from America, and although global brands may come form any country, that "the US is better at the practice of branding than other country". This includes consideration of what makes successful branding marketing and the sources of any advantages the US may have. The second part of the paper produces a marketing plan for a company looking for a new market; the market is china and the product cosmetics. The bibliography cites 8 sources.
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Pages:
12
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Filename:TS14_TEUSbrand.rtf |
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Paper Title:
International Marketing; The Dominance of US Brands and a Marketing Plan
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