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International Marketing at Starbucks Coffee
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The following document can be e-mailed to you TODAY! |
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[
send me this term paper
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A 20 page paper
discussing Starbucks' growth in international business, particularly in the European Union.
From its origins in Seattle several years ago, Starbucks has grown quickly in its domestic
market and now seeks to become a truly international company. With shops in several
nations in Europe and the Pacific Rim and plans to open many more, Starbucks is well on
its way. It digressed to mistaken diversification for a time but has since returned to its
core compentency of selling coffee. Bibliography lists 14 sources.
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Pages:
20
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Filename:CC6_KSstarbucks.wps |
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Paper Title:
International Marketing at Starbucks Coffee
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