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International Pricing
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A 7 page paper discussing how pricing issues for Northern Irish companies are affected by the UK’s non-member status in the union for common currency, and extending to international pricing beyond Europe. These companies’ pricing considerations can be more reliably based on the relative value of the good or service in the markets in which the companies wish to enter. Either prices will need to be adjusted according to local consumers’ view of the value of the good or service, or these companies will need to ensure that the marketing function is able to increase consumers’ perceived value. Bibliography lists 11 sources.
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Pages:
7
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Filename:CC6_KsmktgIntlPric2.rtf |
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Paper Title:
International Pricing
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