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Internationalisation Theory and Planning a New Market for Wal-Mart
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This 16 page paper is written in two parts. The first part considers different aspects of internationalisation theory, how and why international trade occurs and the way it may be managed. The second part considers ho Wal-Mart may assess a market ready for the entrance of its core product; Wal-Mart supermarket chain. China is chosen as the destination country and the analysis looks at who well Wal-Mart will fit into China. The bibliography cites 15 sources.
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Pages:
16
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Filename:TS14_TEinttheory.rtf |
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Paper Title:
Internationalisation Theory and Planning a New Market for Wal-Mart
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