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Introducing the H Car in South Korea
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A 9 page paper providing background information on South Korea and an entry strategy for the Australian developer of a hydrogen-fueled car. South Korea has a strong interest in technology, and it has an even stronger interest in its own environment. The purpose here is to develop an entry strategy by which GMH can successfully market the H car in South Korea. Recommendations include establishing an alliance with a well-respected local automotive business; gaining the tacit support of government; and implementing an education program highlighting the benefits of hydrogen technology and what it can mean not only for South Korea’s environment, but also for the individual consumer. Bibliography lists 4 sources.
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Pages:
9
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Filename:CC6_KSintlBizHcarKor.rtf |
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Paper Title:
Introducing the H Car in South Korea
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