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Is Culture a Barrier to Marketing Planning?
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This 12 page paper considers the statement that many researchers believe that culture is the real barrier to successful marketing
Planning, this paper then discusses this with reference to both theory and example cases. The bibliography cites 20 sources.
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Pages:
12
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Filename:TS14_TEintmkt.rtf |
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Paper Title:
Is Culture a Barrier to Marketing Planning?
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