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Is Culture the Ultimate Barrier to International Marketing?
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This 6 page paper looks at the barrier to international marketing and considers issues such as the use of brands, market entry, internal distribution, payment arrangements, product and promotion, as well as the different legal issues. The bibliography cites 10 sources.
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Pages:
6
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Filename:TS14_TEculmkt.rtf |
Paper Title:
Is Culture the Ultimate Barrier to International Marketing?
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