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KFC Brand Image; US and China
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This 5 page paper examines the similarities and differences in the way branding of KFC is perceived in China and the United States. The paper considers the way in which there has been a low level of customization and how the brand has been re-interpreted in China in line with the different culture. The bibliography cites 5 sources.
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Pages:
5
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Filename:TS14_TEkfcchina.rtf |
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Paper Title:
KFC Brand Image; US and China
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