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Kentucky Fried Chicken in Japan
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A 6 page paper based on Harvard case
387-043. KFC's early globalization strategy has been described as throwing mud against
the wall to see what sticks, an apt description of the uninvolved approach management
took to establishing international presence. To KFC's credit, the company's push toward
globalization began long before most other large organizations sought to expand into
international markets and before many discoveries were made about international
operations and nuances of culture. Even so, headquarters' management's unpredictable
behavior equates to extremely poor management. In establishing KFC in Japan, Loy
Weston's approach was no better than headquarters' management, but it did produce
results. Bibliography lists 1 source.
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Pages:
6
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Filename:CC6_KSKFCJap.wps |
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Paper Title:
Kentucky Fried Chicken in Japan
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