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Launching a Dishwasher Powder
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This 10 page paper looks at the way a new dishwasher powder may be launched. The paper consider the 4 P's; product, price promotion and placement. The writer consider the target market, what it is they may want and the design of the product though the way the powder may be advertised, outlining an advertising campaign and the supporting point of sale material to encourage the right placement. The bibliography cites 5 sources.
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Pages:
10
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Filename:TS14_TEdishws |
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Paper Title:
Launching a Dishwasher Powder
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