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LoNGPEST Analysis for Wal-Marts Entry into Ireland
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This 5 page paper performs a LoNGPEST analysis assuming Wal-Mart are considering entering the Irish market. The paper looks at the local, national and global aspects of the political, economic, social and technological influences in the supermarket industry that Wal-Mart will have to consider, and then develops a brief entry strategy. The bibliography cites 10 sources.
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Pages:
5
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Filename:TS14_TEwalirel.rtf |
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Paper Title:
LoNGPEST Analysis for Wal-Marts Entry into Ireland
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