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Local and Global Marketing
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The following document can be e-mailed to you TODAY! |
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[
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This 11 page paper considers the advantages and disadvantages of adopting either a local marketing strategy or a global marketing strategy. The writer examines this by looking at three examples of each type of marketing. Companies examined include Nike, O2, T Mobile, Gillette as well as Reebok, Heinz and Freeserve. The bibliography cites 14 sources.
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Pages:
11
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Filename:TS14_TElocalm.rtf |
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Paper Title:
Local and Global Marketing
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