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Logic vs. Emotion in Advertising Campaigns
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The following document can be e-mailed to you TODAY! |
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This 7 page paper
explains that the impact that advertising has on the consumers of
today is vast and overwhelming. Most advertising falls into one
of two categories: it appeals either to our logic or to our
emotions. But which of these is most effective? By examining
two different types of products, with a sample of logic vs.
emotional ads in each, a sample survey and results will be
computed in order to determine which type advertising is most
effective for the advertising dollars spent. Bibliography lists
5 sources.
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Pages:
7
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Filename:D0_JGAadcam.wps |
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Paper Title:
Logic vs. Emotion in Advertising Campaigns
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